February 2017
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27 Feb 2017 
Relevance is the key to the success of any digital marketing campaign, and it is not any different in the case of AdWords. Relevant keywords, relevant ad texts, and the relevant landing pages are paramount for your ad campaigns to yield desirable results. In AdWords, there is something called Ad Relevance, which is the keyword status, that evaluates how relevant are your keywords, to your ads and your web content. In Ad Relevance, there are three statuses possible, and those are average, above-average and below-average. Average and above-average statuses mean, that your keywords are relevant to your ads, while below-average status means that your keywords are not relevant, and you should be reworking with it.

This relevance factor also decides your ad positions. Relevance is crucial because, Google strongly believes in giving the best to its users, and your ad positions in AdWords or your Google ranking in SEO will depend on your how relevant your products or services are, to the users? queries. You can read more about the AdWords, and its various other aspects here, Adwords Perth, which will help you know better about, how exactly do these ad campaigns work. Apart from your ad positions, ad relevance will lower your bidding price and improve your quality score. So, it is evident that, more relevant your ads are, greater is the chances of getting top positions, great web traffic and lastly some crazy sales.

When your customers or potential customers see your ad, they must be able to know what are you basically into, the products you sell or the services you offer. If your ads and their queries match, they will be visiting your site, and potentially carry out a purchase. Even the content on your website plays a crucial role in improving your ad relevance. Fresh and informative content will also increase the web traffic, and eventually the sales.
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